Anna Brixner
People & Culture Director Germany @Aira
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WORK HISTORY
People & Culture Director Germany @Aira
Berlin, DE
Built and led the People & Culture function from the ground up during hypergrowth – scaling the organisation in Germany from 5 to 300+ employees in under 3 years- Developed and executed end-to-end P&C strategy: Talent Acquisition, HR Operations, Performance Management, Learning & Leadership Development- Led, mentored and grew a 9-person People team across Business Partnering, Operations, TA and Academy- Implemented scalable HR infrastructure (Personio), OKR-aligned performance cycles, and structured onboarding- Designed and embedded a values-driven company culture while enabling rapid scaling- Drove organisational design, change management and leadership development initiatives- Strategic sparring partner and Prokuristin to the Managing Director and senior leadership- Ensured full compliance with German labour law and established robust employee relations structures
EDUCATION
WU (Vienna University of Economics and Business)
Diplom, Internationale BWL
ABOUT ANNA BRIXNER
I\'m a People & Culture leader with 20+ years of experience – and I still love what I do.I build HR functions that make a real difference: scaling organisations, shaping culture, and developing leaders who inspire. I\'ve done this in hypergrowth startups, international agencies, and established enterprises.I lead with Radical Candor – caring personally while challenging directly. I believe that clarity, trust, and honest feedback are the foundation of every high-performing team.My core expertise: → People & Talent Strategy (end-to-end) → Organisational Design & Change Management → Leadership Development & Coaching → Hypergrowth scaling & HR infrastructure (Personio, Culture Amp, Greenhouse) → German Labour Law & Works Council Relations → Culture-first approach in fast-paced environmentsCurrently looking for my next chapter as HR Lead / Head of HR / Director People & Culture in a tech scale-up or Mittelstand company where people are a true strategic asset. Let\'s connect!
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