Claudia Melul

Consulting Specialist @Euromonitor International

BR

Qualitative (in-depth reports) and quantitative FMCG researches covering market sizes (historic and forecast), market shares, distribution channels. Key researches are made about packaged food, non-alcoholic beverages, alcoholic beverages, health & wellness products, consumer health, beauty and personal care among others. Store checks including details about ingredients, packaging, pricing and main channels where such companies/brands are sold in the Brazilian market. Key methodologies used during the research process are primary sources (interviews with leading companies and trade associations) and secondary sources (trade press, annual report among others). Ad roc projects for specific segments, including packaged foods, premium products, retailing, consumer finance among others.

FGV - Fundação Getulio Vargas

Bachelor's degree, Business Administration

FGV - Fundação Getulio Vargas

Postgraduate Degree, Marketing