Claudia Lorenzo
Digital Marketing Manager @Barbachano International, Inc.
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WORK HISTORY
Digital Marketing Manager @Barbachano International, Inc.
Chula Vista, CA, US
I lead digital marketing at one of Forbes\' Top 10 Executive Recruiting Firms in the U.S, where I create strategies that help our brand connect with both employers and executive-level talent. My work focuses on content that feels real and aligned with leadership, while also driving visibility, leads, and long-term engagement.Highlights:• I work closely with our CEO and EVP to write executive content published under their names on LinkedIn and our blog. This helped raise the company’s public image and supported our jump from #36 to Top 10 on Forbes’ list.• I use tools like ChatGPT to plan campaigns, improve SEO, and develop thought leadership that reflects each executive’s style.• Our organic search traffic has grown by 47% since I began leading our SEO strategy. At the same time, we’ve seen a 45% increase in qualified leads.• I grew our LinkedIn page by 30% through consistent posting, a clearer voice, and stronger visual content.• I manage English and Spanish content across LinkedIn, Instagram, Twitter, and Facebook.• Our email campaigns reach over subscribers and consistently earn open rates above 30%.• I supervise updates to our WordPress site to improve performance and user experience.• I also manage print materials, internal presentations, and press releases to support the marketing and sales teams.Tools I work with regularly:Constant Contact, MailChimp, WordPress, DiviBuilder, Google Analytics, Google Ads, Hubspot, SEMRush, Bullhorn, ZoomInfo, Canva, Ubersuggest, Yoast, and ChatGPT.
EDUCATION
CETYS Universidad
Bachelor's degree, Marketing/Marketing Management, General
University of San Diego
Master of Arts - MA
Universitat de Barcelona
International Marketing
CETYS Universidad
Master of Business Administration - MBA, Alta Dirección
ABOUT CLAUDIA LORENZO
I\'m a bilingual (English/Spanish) Digital Marketing Manager with over 5 years of experience leading social media, SEO, email marketing, design, and AI-driven content strategies. I\'ve helped brands increase visibility, strengthen engagement, and drive real results through targeted campaigns and creative storytelling.I recently completed a dual master’s degree: an MBA from CETYS Universidad and an MA in Leadership Studies from the University of San Diego.
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