Claudia Impedovo

Head of Brand Marketing @Spendless Shoes

Adelaide, AU

Own and execute the brand and marketing strategy, driving commercial and creative outcomes across digital, retail, and traditional channels- Oversee multi-brand campaigns, ensuring alignment with business objectives & emerging trends- Manage and allocate the marketing budget across paid, owned, and earned channels to maximise ROI- Lead brand strategy and creative direction across all touchpoints, from digital to in-store experiences- Oversee and approve all campaign, content, and social media strategies across 15+ channels- Partner with buying & product teams to identify trends and integrate them into marketing initiatives- Develop and execute go to market strategies for new products, collections, and collaborations- Oversee PR, influencer, and UGC strategies to strengthen brand visibility and engagement- Manage external partnerships, agencies, and media relationships to drive brand growth- Implement data-driven marketing strategies, leveraging analytics to refine performance - Drive innovation, testing new platforms, channels, & creative formats to stay ahead of the curve

University of South Australia

Bachelor of Marketing and Communication, Marketing