Claudia Fernandes

Creative Marketing Director @Avc Photo Video Store

Miami, FL, US

As the Creative Marketing Director at AVC Photo & Video, I lead the development and execution of innovative marketing strategies to drive brand awareness, community engagement, and sales growth. My role encompasses content creation, event planning, and strategic partnerships with top industry brands such as Sony, Fujifilm, DJI, and Nanlite.• Brand Strategy & Content Creation: Develop and implement compelling marketing campaigns, including social media, email marketing, and in-store promotions, to enhance customer engagement.• Event Management: Organize high-profile workshops, demo days, and brand activations, collaborating with leading photographers, videographers, and manufacturers.• Strategic Partnerships: Foster relationships with industry leaders to create exclusive promotions, product launches, and training sessions that add value to customers and drive sales.• E-commerce & Digital Presence: Oversee website enhancements, product listings, and online marketplace integrations to improve user experience and optimize conversions.• Community Building: Cultivate a loyal customer base by producing educational content, interactive social media initiatives, and hands-on experiences with cutting-edge gear.Through my leadership, AVC has strengthened its reputation as a go-to destination for photography and video professionals, delivering an immersive and educational shopping experience

School Los Campitos

Highschool and International Baccalaureate Art and English Degrees

University of Miami

Bachelor’s Degree, Creative Advertising and electronic media double double major