Claudia Ruffini
Head of Communications @IBM
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WORK HISTORY
Head of Communications @IBM
Milan, IT
EDUCATION
Università degli Studi di Verona
Master's Degree in Economics, Business Administration and Management
Luigi Einaudi - Verona
Diploma Perito Aziendale e Corrispondente in Lingue Estere, languages and economics
SKILLS
ABOUT CLAUDIA RUFFINI
After a master\'s degree with honors in Economics at the University of Verona, I have worked for more than 30 years in IBM, where I have had the opportunity to play many different roles from technical instructor, sales representative, people manager with business responsibility for the Europe South Region, leader at European level, with also global virtual assignment, up to services marketing manager and communication leader. Today I\'m the Head of Communications for IBM Italy, a role I\'ve been leading since January 2023 after more than a decade of experience in corporate communications, supporting IBM ’s and Executive communications on the most innovative technologies, including cloud computing, cybersecurity, AI & data, and quantum computing. I love building narratives around innovation that matters and emerging tech, as well as amplifiying contents through IBM Advocates, media journalists, social influencers and the IBM clients\' voice. Characteristics: creativity, proactivity, results-oriented approach, client first approach, communication skills, ability to work in an international context. Goals: continuous learning, driving innovation, breakthrough thinking Specialties: Learning, e-learning, Sales, Marketing, Corporate Communications, Strategic Communications, External (Media, Analyst, Influencer) Relations, Issue Management, Social Media, Marketing Communications.
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