Clare Candy

Marketing Manager @Renegade Brewery

Key Responsibilities: • Defining and executing the full marketing plan, brand strategy and vision for the company. • Commissioning design agencies from initial brief to final product. • Drawing data driven insights to present back to the sales force to benchmark our brands. • Developing our portfolio strategy including NPD and seasonal specials. • Working with PR agency on brand campaigns and press office. • Responsible for digital strategy and company website including e-commerce platform. Key Achievements: • Coordinated the company’s first brand identity and positioning exercise. • Achieved national listings within trade and off-trade from a companywide ‘brand evolution’. • Purchased CGA data to draw industry insights to help with NPD and benchmarking. • Successfully launched two new craft beer brands which quickly became our no2 and 3 brands within the portfolio. • Increased online store revenue by a factor of 10, with improved pricing and promotional digital strategy.