Clara Rosales
Marketing Manager @Sopat Gmbh
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WORK HISTORY
Marketing Manager @Sopat Gmbh
Berlin, DE
Strategic Rebranding:Initiated and led a company-wide rebranding project.Developed and implemented brand guidelines, ensuring consistency.Collaborated with internal and external stakeholders for successful execution.•Website Redesign and Lifecycle Management:Created a new website in line with the corporate brand.Oversaw the entire project life cycle, from strategy to optimization.•Digital Transformation:Implemented Google Analytics and Hubspot Marketing Hub.Set up landing pages, forms, dashboards, chatbots, and automation.•Brand Marketing Strategy:Developed a comprehensive brand marketing strategy.Translated strategy into a tangible go-to-market plan.Led cross-functional teams in executing marketing initiatives, content, campaigns, and events.•Content Strategy:Implemented a relevant content strategy.Built credibility, trust, and engaged the target audience.Reinforced a positive brand image.•International Engagement:Organized the company\'s participation in international events, trade fairs, and exhibitions.(Achema 2022,2024, Interpack 2023, ECCE/ECAB 2023)
EDUCATION
IE Business School
Master of Corporate Communications & Digital Marketing
Universidad Carlos III de Madrid
Dual Bachelor's degree, Communication, Journalism, and Related Programs
ABOUT CLARA ROSALES
With 10 years of experience in Communication and Marketing across various sectors including FMCG, Fashion, Advertising, and Education, I\'m a results-oriented individual with a strong emphasis on achieving business goals through data-driven strategies.My international journey has led me to live in five countries over the past 12 years. This experience has fostered a multicultural mindset, which I bring to problem-solving situations. Collaborating closely with diverse stakeholders has allowed me to refine my communication skills, as I work in three languages daily.Within the teams I\'ve been a part of, I\'ve had the opportunity to nurture my leadership abilities and engage in close collaboration with senior management, all while further enhancing my reporting skills.
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