Claire Sugden

Senior Crm Executive @Lights4fun

Harrogate, GB

Manage and develop all lifecycle communications striving for a best in classcustomer journey across the entire consumer experience from contact to conversion· Monitoring, report on and grow the health of our marketing database driving opt in’sand increasing email engagement· Ensure L4F always follow email best practices maximising deliverability and inboxplacement of communications· Support the delivery of campaign emails helping to improve targeting andpersonalisation· Create reporting and communicate performance of marketing sign ups, newcustomer conversion and email communications· Ownership of a continuous test and learn plan for CRM activity ensuring we areconstantly improving the impact our communications haveExperience with Klaviyo, CACI Acorn, Shopify, Fresh Relevance, Netsuite, Snowflake, Power BI, Meta ads, Google Ads and Google Analytics.