Claire Otoole
Head of Marketing @Westfield Health
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WORK HISTORY
Head of Marketing @Westfield Health
I lead the development and execution of the Group’s marketing strategy across insurance and wellbeing propositions. Sitting on the Senior Leadership Team, I’m responsible for aligning B2B demand generation, brand strategy and D2C income growth with the wider business plan. I manage a high-performing team and collaborate closely with senior stakeholders to drive commercial performance, strengthen our brand and deliver customer-focused marketing. My role spans strategy, leadership, cross-functional collaboration, marketing efficiency and market intelligence.
EDUCATION
Boston University
MA Mental Health & Behavioral Medicine
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing
University of Bath
BSc (Hons), Sport and Exercise Science
SKILLS
ABOUT CLAIRE OTOOLE
I’m a marketing leader, with a specialism in B2B, and enjoy creating strategies that are practical, purposeful and that make a real impact in a business.Continuous professional development for myself and the people I manage is really important to me and as a leader, I love supporting and coaching my team, empowering them to take ownership, challenge themselves and develop. My approach is to bring clear direction and organisation, while fostering wellbeing.I’m a Chartered Marketer with a Professional Diploma from the Chartered Institute of Marketing and I’m always expanding my knowledge to stay current in both marketing and leadership.
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