Claire Huggins
Senior Content Marketing Manager @Deltek
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WORK HISTORY
Senior Content Marketing Manager @Deltek
Content Strategy - working with the content and digital director I own the EMEA and Asia Pacific content strategy and its contribution to demand generation targets (MQLs and SAOs). Conducting Research - researching our markets and personas and what they are looking to learn about. Develop and review themes, messaging and content pillars, and identify and plug content gaps. Content Lifecycle - I own the content library and identify content that needs to be updated/repurposed or retired. Content Planning, Production and Operations – I own the planning and production of content and nurture campaigns that support the customer journey. This could be thought leadership assets, white papers, educational guides, videos, emails, newsletters, blogs or imagery. Working on multiple content projects at any one time and on content that covers all stages of the customer journey: • Creating and managing the editorial calendar • Developing content project plans and briefings for external writers • Liaising with internal subject matter experts across marketing, product, and sales • Reviewing and editing content (always making sure it adheres to Deltek’s brand and tone of voice) before putting it into production • Launching internally to the campaign managers and digital team Blog Strategy and SEO – working closely with the central blog team, SEO specialists, other Deltek bloggers, and external writers, I manage blog strategy, budget, calendar, and production, and reporting against KPIs. Customer Case Studies – preparing interview questions, conducting interviews, briefing our writers/designers, and taking the content through editing and review before publishing and amplifying across relevant channels.
EDUCATION
Deltek University
Deltek Leadership Acceleration Management Programme (LAMP), Leadership and Management
CIM | The Chartered Institute of Marketing
Foundation Certificate in Marketing
London Metropolitan University
Professional Diploma in Marketing
ICS Learn
GOAL Third Level Certificate in Public Relations
Digital Marketing Institute
Digital Marketing Diploma, Marketing
University of Lincoln
Postgraduate Certificate, Management with Marketing
CIM | The Chartered Institute of Marketing
Professional Certificate in Marketing
ABOUT CLAIRE HUGGINS
Experienced Content Marketing Manager specialising in digital content strategy, demand…
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