Claire Taylor
Marketing Manager @SP Automation & Robotics
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WORK HISTORY
Marketing Manager @SP Automation & Robotics
Dundee, GB
Managing all aspects of Marketing for SP Technology and its divisions.• Developing and aligning Marketing strategies with Sales strategies.• Working closely with sales to identify needs and requirements.• Collating analytics to allow marketing activities to be reviewed.> All Digital Channels: Search (SEO, PPC & Analytics Management)> Social Media Management: planning and implementing engaging posts across various platforms> Content Management: collecting and putting out high quality content> Email Marketing: planning and implementing quality email campaigns to current and potential customers>Marketing Design: Experience of working across the creative platforms in accordance to brand guidelines.> Events Management; planning, coordinating and providing suitable materials for various in-house and external events, supporting events communication> Website Management: 2017 I launched the new SP Technology website working with web developers, creating sitemaps & website and product content. Day-to-day operations include website development and content management.>Marketing Budget & Reporting Management> Experience in using HubSpot CRM, SEMRush, Hootsuite, Canva, Wordpress and MailChimp.
EDUCATION
Dundee and Angus College
HNC Administration and Information Technology, Business Administration and Management, General
Abertay University
BA (Hons) Business and Management, Business and Personal/Financial Services Marketing Operations
University of Aberdeen
Postgraduate Certificate, Digital Marketing for Business
Dundee and Angus College
Higher English & Literacy
Dundee and Angus College
HND Administration and Information Technology
ABOUT CLAIRE TAYLOR
An enthusiastic motivated Marketing Manager committed to a successful career.• Experienced In-house Marketer with experience of a diverse range of relevant tools such as; Google Analytics, Content Marketing, SEO, Events Organisation, CRM, SEMRush, Hootsuite, Canva, Hubspot, Wordpress and MailChimp• Excellent communication and organisational skills with ten years administrative experience.
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