Claire Couderc

Marketing & Customer Care Manager @Qualit\'enr

Ville de Paris, FR

Structuring the Marketing Department- Recruitment and management of the Marketing team- Definition of the brand platform and positioning- Implementation of the Marketing strategy- Development of acquisition channels (direct and partners)- Acquisition and engagement campaigns- Creation of internal and external content, eventsStructuring the Customer Relations Department- Recruitment and management of the Customer Relations team- Strategy for customer reactivation and loyalty- Promoting a culture of Service Quality and performance monitoring- Definition of the customer journey- Implementation of the Customer Relations tool (Zendesk)- Continuing team training and change management

Paris-Sorbonne University

Degree

Sorbonne Université

Master Degree

HEC Paris

Partnership Management & Marketing