Claire Blyth
Brand Marketing Manager @Lloyds Banking Group
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WORK HISTORY
Brand Marketing Manager @Lloyds Banking Group
Brand & Consumer Marketing | AV & Broadcast production | Media planning | Partnership Marketing including STV, Mail Metro Group, Channel 4, The Times | Integrated multi team campaign delivery | Brand Measurement & Performance | Budget Management | Stakeholder Management including at Executive Level | Agency Management |Team Leadership |
EDUCATION
The University of Stirling
Msc public relations
Herriot watt university
Ma (hons) marketing
ABOUT CLAIRE BLYTH
Brand marketing manager with 13 years’ campaign delivery experience in the Financial Services Industry. I am creative thinker delivering bold, innovative campaigns aligned to business and brand priorities and performance targets. I have extensive experience across all aspects of the marketing channel mix, currently developing and delivering broadcast TV and integrated above the line campaigns for Scottish Widows and Bank of Scotland. I am a passionate about nurturing a growth mindset within the team I lead, empowering others to achieve personal and team goals and deliver the best outcomes for customer.
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