Claire Barton

Marketing Specialist @Ryan Homes

Orlando, FL, US

Analyzes market data to identify a consumer and build websites by writing copy and adding imagery to generate leads and sales.• Evaluates performance metrics to determine how to optimize PPC campaigns. • Works with AI to refine messages for website copy, video scripts, PPC campaigns, Facebook ads, and more.• Designs targeted advertisements across platforms including Facebook, Google, Zillow, and Realtor.com• Develops and audits digital marketing campaigns to enhance strategy and performance. Run A/B tests to maximize results.• Writes scripts and helps direct community videos. Works with the editors after to create the final product. • Monitors and reports key performance indicators using Google Analytics.• Creates promotional materials and fliers in Canva.