Chris Weedon
Account Executive, Ad Sales @Nbcuniversal Local
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WORK HISTORY
Account Executive, Ad Sales @Nbcuniversal Local
West Hartford, CT, US
Owns, manages and develops relationships with clients, agencies and advertisers through day-to-day interaction, exploring unique paths to procure business. • Designs customizable solutions to create, incrementally grow and maintain sales revenue by connecting a client’s marketing goals with the entire portfolio of NBCU media content distribution platforms.• Ascertains and markets to previously untapped and emerging businesses – driving revenue through negotiating and selling the value and benefit of TV, OTT/CTV (Peacock/Spot On), mobile, digital and multi-marketing platforms.• Generates and increases revenue from an established account list while managing a new business opportunity pipeline to forecast, meet and exceed annual revenue goals.• Embraces, understands, targets, pitches and secures new sources of marketing, advertising, promotional and event revenue • Effectively presents sales proposals and pitches to internal and external clients.• Develops growth revenue by focusing on “conversion” targets from competitive media i.e. radio, print, digital, OOH, cable, etc.• Analyses and interprets ratings highlights while utilizing Nielsen research tools to identify competitive qualitative and quantitative p••••••••@nbcuni.com
EDUCATION
Eastern Connecticut State University
Bachelor of Science (B.S.), Communications, Broadcast Journalism • Business
SKILLS
ABOUT CHRIS WEEDON
A strong communicator skilled at building, developing, managing and improving relationships with external clients and all levels of staff with a high degree of courtesy and professionalism.• Experience writing, compiling, drafting and editing media copy, marketing plans and other engaging content elements for news coverage, community and promotional events. • Exhibits the ability to work with people of diverse backgrounds and adapt to a variety of formats for different audiences in a fast-paced environment. Resourceful and committed, while versatile and adaptable. • Experienced in all facets of field and studio television production, from studio, lighting and equipment setup to using professional grade studio cameras, audioboards, video switchers and graphics.• Pre and post-production expertise includes video and audio editing, creating packages and shooting B-roll for stories.• Mac and PC Windows technical proficiency includes Final Cut Pro, Adobe Premiere and Edius Pro 7.
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