Cindy-Lynn Steele

WORK HISTORY

EDUCATION

SKILLS

ABOUT CINDY-LYNN STEELE

Chief Marketing & Growth Executive with 25+ years of experience building brands, modernizing marketing organizations, and delivering enterprise-wide revenue acceleration across retail, CPG, technology, and regulated industries.I operate at the intersection of brand, digital, data, and commercial strategy — transforming marketing from a cost centre into a measurable growth engine. My leadership spans full P&L accountability, omnichannel commerce, loyalty and CRM ecosystems, pricing and promotion strategy, and large-scale digital transformation.Selected Impact:Enterprise Brand & Marketing Transformation – Loblaw Companies LimitedLed the company’s largest brand and digital transformation initiative, replacing products with clean-label alternatives and shifting to a digital-first marketing model. Drove revenue growth, margin expansion, and modernized how President’s Choice engaged consumers through its first fully digital Insider’s Report.Omnichannel & Ecommerce GrowthHelped launch Canada’s first national online grocery platform — establishing a scalable digital commerce model and positioning the organization for sustained omnichannel leadership.Loyalty & Data-Driven MarketingArchitected and scaled major loyalty ecosystems including PC Optimum, Smile Rewards, and GTVIP — creating CRM platforms serving millions of Canadians and enabling precision marketing, personalization, and measurable customer lifetime value growth.Previously held leadership roles at Loblaw, Maple Leaf Foods, Hydro One, and Giant Tiger, leading brand strategy, commercial planning, customer experience, and enterprise growth initiatives.How I Lead: • Growth-first, commercially disciplined • Data-driven with strong brand intuition • Enterprise strategist who connects marketing, merchandising, digital, and operations • Builder of high-performance teams and modern marketing capabilitiesI am motivated by scaling brands, unlocking new revenue streams, and positioning organizations for durable, long-term growth in rapidly evolving markets.Core Focus Areas:Enterprise Growth Strategy | Brand & Portfolio Architecture | Digital & Omnichannel Commerce | Loyalty & CRM | Marketing Transformation | Pricing & Promotion | Innovation & Product Development | Data & Analytics | P&L Leadership | Executive & Board Engagement