Cindy Schlesener
Marketing Manager @South Post Oak Recycling Center
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WORK HISTORY
Marketing Manager @South Post Oak Recycling Center
Houston, TX, US
Assist with developing marketing strategies to drive brand awareness, customer engagement, and business growth. Manage, launch and coordinate direct mail, outdoor media, customer loyalty and referral programs.Establish KPI\'s and other metrics while tracking analytics to ensure B2B, B2C and B2G efforts are expanded for the business. Assist with lead generation with B2B & B2G entities to drive awareness and build business relationships. Create content for social media sites and rebuild website for effective and up to date information to provide to B2B, B2C and B2G customer base.
EDUCATION
Texas A&M University
Masters Agriculture
Texas A&M University
Bachelor of Science - BS
ABOUT CINDY SCHLESENER
Marketing Manager | Building Awareness, Driving Growth, and Promoting Sustainability at South Post Oak Recycling Center As Marketing Manager for South Post Oak Recycling Center (SPORC), I focus on creating and executing marketing strategies that make an impact—not just for the business, but for the environment and the communities we serve. SPORC has been a trusted Houston-based, family-owned recycler for over 30 years, and I’m proud to help carry that legacy forward. In my role, I manage both traditional and digital marketing efforts to strengthen SPORC’s brand and grow our reach. From launching direct mail campaigns and managing outdoor advertising to creating engaging social media content and overseeing website updates, I make sure our message connects with our diverse audience of individuals, businesses, and government entities. Some of the initiatives I’m most passionate about include:* Driving customer loyalty through referral programs and personalized outreach campaigns.* Building connections with B2B and B2G clients by highlighting how recycling can help them achieve both financial and sustainability goals.* Refreshing and managing SPORC’s website to ensure it’s a valuable resource for our customers.* Creating and implementing digital campaigns to increase engagement and visibility across platforms like Google, Facebook, LinkedIn, and more. I love combining creativity with strategy to tell SPORC’s story and show others the value of metal recycling. Whether I’m collaborating with internal teams, working with industry partners, or analyzing data to refine our approach, I’m always looking for ways to make a meaningful difference.
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