Cindy Barbaud

Partner Communications Manager @Virbac

A long-standing commitment to animal healthAt Virbac, we provide innovative solutions to veterinarians, breeders and pet owners in over 100 countries around the world. Covering more than 50 species, our range of products and services enables us to diagnose, prevent and treat the majority of pathologies. Every day, we are committed to improving the quality of life of animals and to shaping the future of animal health together.Personal role in the company: Partnerhip Management- Managed relationships with veterinary economic interest groups to bolster brand presence within the veterinary community- Led communication efforts targeting veterinary professionals, utilizing various channels to enhance brand visibility and engagement- Developed strategic partnerships and messaging to effectively communicate the company\'s value proposition within the veterinary industry.Press Relations- Cultivated and maintained strong relationships with media outlets, journalists, and influencers to secure positive coverage for the company and its products- Developed and distributed press releases, media kits, and other materials to generate interest and media coverage- Monitored media coverage and sentiment, and took proactive initiatives to address issues or opportunities.Sponsorship and Partnership Development- Identified and pursued sponsorship opportunities aligned with brand objectives and target audience- Developed creative sponsorship packages and proposals to attract potential sponsors- Managed sponsorship agreements, activations, and deliverables to ensure successful execution.