Samantha Barfield
Marketing Manager - Strategic Accounts @Virbac
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WORK HISTORY
Marketing Manager - Strategic Accounts @Virbac
EDUCATION
Texas Wesleyan University
Bachelor's degree, Mass Communication/Media Studies
ABOUT SAMANTHA BARFIELD
Marketing professional in the animal health industry with a strong focus on building practical, education-led programs that work in real-world veterinary settings. Focused on intersecting marketing, sales, and strategic accounts, while also partnering closely with field teams, veterinarians, technicians, and corporate leaders to turn complex initiatives into clear, scalable solutions. Motivated by work that goes beyond promotion - enabling adoption, improving outcomes, and driving sustainable growth. Process-minded, collaborative, and execution focused, with the ability to think strategically while staying grounded.Skills: Strategic Marketing | Project Management | CRM & Customer Journey | Cross-functional Leadership | Product Launch | Market Analysis
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