Ciaran Fagan
Head of Category Development Uk @Reckitt
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WORK HISTORY
Head of Category Development Uk @Reckitt
London, GB
Lead Category Development for Reckitt UK, the company\'s 3rd largest market globally, worth £600m+ in revenue, working across 20 brands and 11 retailer partners. Head up a team of 14 people across Shopper Insights and Customer Category Development, delivering data-driven strategies and in-store excellence that fuel category growth.
EDUCATION
University of Cape Town
Bachelor of Business Science, Marketing
Beaulieu College
Matric, Matric Distinction for Independent Education Board (IEB)
University of Cape Town
Bachelor of Commerce (B.Com.), Financial Analysis & Portfolio Management
ABOUT CIARAN FAGAN
I am a well-rounded Sales Specialist with over 10 years of experience in CPG & Retail. I\'ve had the unique opportunity to work on both sides of the table, as a Retailer and a Supplier, in various strategy and execution roles including Category Management, Trade Marketing, Key Accounts, and Global Sales Strategy.A self-proclaimed “Strategist with an Obsession for Execution,” I have excelled in numerous Trade Strategy and Sales execution roles.At Pick n Pay, Africa’s second-largest retailer, I honed my retail skills as a Consumer Insights Analyst and Category Buyer, collaborating with a wide range of Suppliers. During this period, I negotiated over 40 trading term contracts. Combined with my key accounts experience, I have negotiated nearly 100 contracts, averaging almost 10 per year.During my tenure at Reckitt, I have managed large teams and P & Ls in the Grocery, Pharmacy, and Franchise channels, consistently delivering strong results. From 2018 to 2021, my accounts outperformed the market, achieving a double-digit 3-year CAGR, three times faster than the company\'s overall growth during the same period.Over my 9-year period with Reckitt, I have also served as a Trade Marketing Manager and most recently as Global Pharmacy Senior Manager. In this role, I have worked closely with lead markets on Go-To-Market projects, optimizing Pharma teams\' sales structures to improve store coverage and frequency. This resulted in securing £6m in incremental net revenue and improving team ROI by an average of 45%.My professional passion lies in working with people to make significant impacts, whether through substantial sales gains or enhancing the way millions experience our products. I am always eager to connect with like-minded individuals, so feel free to reach out on LinkedIn.Skills:• Sales and Negotiations• Leadership & Team Management• Key Account & Customer Management• P&L Control• Shopper and Trade Marketing• Category Management• Go-to-Market Optimisation• Business & Marketing Strategy• Sales Excellence• Analytics - Loyalty and EPOS• Research• Competitor and Market Analysis• Loyalty Marketing
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