Chris Lamb
Growth Marketing Lead @Workforce Compliance Safety Ltd
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WORK HISTORY
Growth Marketing Lead @Workforce Compliance Safety Ltd
Calgary, AB, CA
Responsible for demand generation, digital strategy and brand growth for an occupational safety consultancy. Own and execute the full digital acquisition ecosystem, aligning marketing activity directly to commercial outcomes and lead generation targets.Key responsibilities:• Lead digital growth strategy across paid media, SEO and performance marketing• Own website strategy, content development and ongoing optimization• Manage technical website maintenance and platform performance• Develop and deploy email marketing and newsletter campaigns• Drive inbound lead generation and funnel optimization• Strengthen brand positioning and digital presence within the commercial health & safety sectorOperating as the single marketing function, and partnering directly with the founders to translate commercial objectives into measurable digital performance.
EDUCATION
Udemy Alumni
Certificate, Certification in Online Psychology and Persuasion for Conversion Rate Optimization
Mount Royal University
Bachelor of Applied Communications
The University of British Columbia
Award of Achievement in Web Analytics
Udemy Alumni
Certificate, Certification in Conversion Rate Optimization (CRO)
Augustana Campus - University of Alberta
Bachelor of Arts, English
SKILLS
ABOUT CHRIS LAMB
Chris is a growth marketing and digital strategy expert. He offers extensive experience in branding, digital strategy, conversion optimization, paid search, SEO, analytics, and developer management. Notably, Chris is a 500 Global Cohort alumni through his experience co-founding a B2B SaaS start-up. Chris has led marketing teams in both client-side and agency-side roles.
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