Chris Darabi
Performance Marketing Director @The Arena Group
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WORK HISTORY
Performance Marketing Director @The Arena Group
Los Angeles, CA, US
EDUCATION
UC Santa Barbara
BA, Psychology
SKILLS
ABOUT CHRIS DARABI
I have spent 14 years in growth marketing, analytics, landing page optimization, and product funnels. I have also managed creative strategy and testing roadmaps to communicate each brand’s value props and convert users.I started my career in 2011 at an agency, managing over $400k a month in spend across a portfolio of clients. I then became one of the first in-house hires on the digital marketing team at CBS Interactive in 2014. I ran acquisition campaigns for CBS TV, CBS Sports, News, and CNET for both desktop and mobile apps. Most notable campaigns included CBS All Access (Paramount+), Super Bowl 50, March Madness, and The Masters, with a $24M annual budget. In early 2018, I went on to manage acquisition at FOX for both Entertainment and Sports brands on the Digital Consumer Group. Most notable campaigns included The Simpsons, Family Guy, MasterChef, 2018 FIFA World Cup, MLB World Series, and FOX NFL Sunday. Since then, I have been working with brands across a number of verticals to help them scale on performance marketing channels, optimize conversion funnels, develop brand messaging and creative strategy.
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