Christopher Betton
Senior Marketing Manager @Hiper Global Uk
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WORK HISTORY
Senior Marketing Manager @Hiper Global Uk
Wokingham, GB
As the Senior Marketing Manager for the EMEA division, I lead the strategic planning, delivery, and continuous improvement of HIPER Global’s B2B marketing and communications strategy. By managing targeted, data-driven, and multi-channel campaigns, including content creation, paid media, events, SEO, and channel networks, I utilise internal resources and external agencies to bring together impactful and effective activities that have led to successful growth, improved conversion rates, and greater resonance with diverse audiences.With broad and multi-channel experience across the funnel, I collaborate closely with cross-functional and international teams to align marketing efforts with pipeline opportunities, maintaining sales enablement materials, market research, and content to accelerate deal conversion using ABM methodologies.• Led the complete overhaul of HIPER Global’s website, responsible for the copywriting, graphics, functionality, and SEO of a 120+ page website representing five business units in three countries - resulting in a 139% increase in traffic, a 110% increase in users, and a 41% increase in page views.• Championing the growth and transformation of the HIPER Global brand, from the roots of an acquisitional rebranding campaign to global exposure as the face of a successful, nine-figure OEM solutions provider listed on the TASE stock exchange.• Spearheaded high-impact, multi-channel marketing campaigns that successfully improved brand awareness in key target industries, leading to new customer acquisition locally in the UK and as part of international marketing efforts with US and European teams.
EDUCATION
Ashton Sixth Form College
AVCE, Travel and Tourism
CIM | The Chartered Institute of Marketing
Level 6 Diploma, Professional Marketing
The University of Salford
Bachelor of Science (BSc), Video Game Design
Royal Navy
NVQ, Aviation Operations
Ashton Sixth Form College
A-Level, ICT
SKILLS
ABOUT CHRISTOPHER BETTON
A results-driven, creative, and proactive Marketing Manager with over 10 years of experience developing and executing strategic marketing campaigns that increase brand awareness and drive growth. My passion for branding, content delivery, and campaign strategy comes from a progressive career that includes B2B marketing in the technology sector, B2C in financial services, and creative production within an agency environment. I am a strong and adept marketer with a hands-on and proficient work ethic, helping me pick up new skills, adapt to tasks, and address challenges head-on.While I am CIM qualified, giving me a solid foundation in marketing principles and strategic thinking, I am also highly self-driven to learn and improve, finding solutions to problems or learning a skill or approach to help me do things better. I excel in collaborative environments where knowledge-sharing is key to mutual success. Working with others challenges me to grow, adapt, and bring fresh ideas. I am not just looking to apply what I know - I am looking to continuously learn, contribute, and drive results.
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