Christopher Reid

Director of Partnerships @Selectcom

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Director of Partnerships @Selectcom

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Toronto, ON, CA

ActionsLed strategic partnership development and communication improvement initiatives.Executed digital transformation strategy across client and partner ecosystems.Oversaw migration of client endpoints.Introduced AI-driven enhancements in Customer Experience and Sales workflows.ResultsAchieved 200% growth in sales volume.Transitioned 500+ businesses to advanced platforms.Strengthened partner engagement and revenue generation.500 Plus migrations in the 1st 8 months,

EDUCATION

1988 — 1991

Western University

BA, English/history

SKILLS

IpBusiness DevelopmentSales EngineeringTelephonyMplsManagementAvaya TechnologiesSales OperationsProfessional ServicesSalesAvayaSalesforce.comTelepresenceCloud ComputingSales ProcessUnified CommunicationsSipEthernetSolution SellingSip TrunkingMobile DevicesDirect SalesCo-LocationTelecommunicationsStrategic PartnershipsBroadbandNew Business DevelopmentVoipChannel PartnersData CenterSales ManagementChannelVideo ConferencingSaasManaged ServicesSellingStart-UpsWirelessGo-to-Market StrategyStrategic Planning

ABOUT CHRISTOPHER REID

I am a senior leader in Canada’s communications and IT industry with decades of experience driving digital transformation, strategic partnerships, and revenue growth. Throughout my career, I’ve led national sales teams, built and managed external dealer/agent/white label teams, rebuilt divisions, and guided organizations through major technology transitions—always with a focus on simplifying and strengthening business communications.Currently, as Director of Partnerships at SelectCom, I manage a national network external agents and partners, oversee a multi-million-dollar account base, and implement strategies that enhance collaboration and client success. My work includes digital transformation initiatives, large-scale migrations, and introducing AI-driven processes to improve customer experience and sales performance.Previously, I transformed TA Networks into a full-service MSP, launched Managed IT Solutions, and integrated advanced platforms like UCaaS, SD-WAN, and security solutions—resulting in 200% sales growth and significant recurring revenue. I’ve also held executive roles at GoCo, Epik Networks, TNW Networks, and Bell Canada, consistently delivering measurable results and earning recognition such as Avaya’s Mid-Market Partner of the Year.Core Strengths: Executive Leadership & Team Building Digital Transformation & IT Integration Strategic Partnerships & Revenue Generation Customer Experience & Operational ExcellenceI’m passionate about leveraging technology to create effortless communication solutions for businesses. If you’re interested in collaboration or exploring innovative strategies, let’s connect.

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Christopher Reid — Director of Partnerships at Selectcom in Toronto, ON, CA | Unifers