Christopher Olive
Sales Manager @Dcs Automotive
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WORK HISTORY
Sales Manager @Dcs Automotive
Leading the sales operation for a specialist commercial vehicle dealership focusing on vans and light commercial vehicles.Responsible for stock acquisition, pricing strategy, marketing direction and overall sales performance while supporting brand development and expansion into specialist vehicle concepts and custom builds, including projects under the MCR Truck Co brand.Working closely with senior leadership to strengthen the company’s digital presence and maximise profit per vehicle in a competitive commercial vehicle market.Key responsibilities include:• Managing stock acquisition, pricing and retail strategy across the dealership• Driving digital marketing and vehicle advertising across AutoTrader, social media and website platforms• Leading the sales function to maximise unit sales, finance penetration and margin performance• Contributing to the development of the MCR Truck Co concept, exploring specialist commercial vehicle builds and brand-led projects.• Working with senior management on operational improvements and business growth
ABOUT CHRISTOPHER OLIVE
I’ve spent nearly two decades in the motor industry, building experience across retail vehicle sales, finance, leasing and dealership management. Starting my career in used vehicle sales, I developed a strong understanding of the full sales process from enquiry to delivery, while also gaining early exposure to contract hire and leasing. Over time this evolved into leadership roles focused on sales performance, profitability and team development. Throughout my career I’ve worked across multiple areas of the motor trade including: • Used vehicle retail • Contract hire and leasing • Finance and insurance • Sales leadership and team management • Vehicle sourcing and stock management • Marketing and digital vehicle advertising As Sales Manager at DCS Automotive, I focus on driving commercial vehicle sales performance while supporting the wider growth of the business. This includes stock acquisition, pricing strategy, digital marketing and overall dealership profitability. I’m particularly interested in building efficient, profitable motor trade operations and developing sales teams that consistently deliver results.
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