Christopher Jones
Senior Director of Marketing @Nashville Sounds Baseball Club
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WORK HISTORY
Senior Director of Marketing @Nashville Sounds Baseball Club
Nashville, TN, US
Develop and execute strategic marketing initiatives to drive brand awareness, fan engagement, corporate partner value, and ticket sales. Oversee digital marketing efforts, including paid media, email, SMS, and content strategy, to maximize audience reach and revenue growth. Lead multi-channel advertising campaigns across traditional and digital platforms, optimizing performance and ROI.🤝 Collaborate with internal teams (Creative, Partnerships, Ticketing, and Events) to deliver integrated marketing strategies. Manage agency relationships to enhance media buying, brand positioning, and audience development. Track key performance metrics to evaluate marketing effectiveness and inform data-driven decision-making. Lead and mentor the marketing team, fostering innovation and professional growth. Oversee budget allocation to ensure efficient use of resources and maximize marketing impact. Stay ahead of industry trends and emerging technologies to enhance fan experiences and engagement.
EDUCATION
Mt Juliet High School
Diploma
Middle Tennessee State University
Mass Communication/Media Studies
SKILLS
ABOUT CHRISTOPHER JONES
I believe sports teams are no longer competing with other teams—they’re competing with culture. The expectation isn’t just a game anymore. It’s an experience. The teams that win are the ones that understand how to show up in the same spaces as music, fashion, and entertainment—and make it feel authentic. In my role, I focus on building that intersection. That means developing campaigns that live beyond the ballpark, blending promotions with cultural relevance, and creating moments that people want to be part of—not just attend. At the same time, everything is grounded in performance—driving ticket revenue, increasing engagement, and building a brand that fans consistently come back to. Over the past year, that approach has translated into measurable results. We finished Top 5 in Triple-A in attendance, exceeded ticketing revenue goals, and significantly increased engagement across social and digital platforms. More importantly, we’ve shifted perception—positioning the Nashville Sounds as more than a baseball team, but as a consistent part of the city’s culture. My path here has been built in Nashville. I started at Pinnacle Financial Partners, spent over a decade helping grow Nashville SC into a major league brand, and now lead marketing for the Nashville Sounds. That journey has given me a unique perspective on what it takes to build, evolve, and sustain relevance in a city that continues to grow and change.
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