Christopher Griffith
Paid Media Manager @Shady Rays Polarized Sunglasses
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WORK HISTORY
Paid Media Manager @Shady Rays Polarized Sunglasses
Concept, build, and execute a wide range of digital advertising campaigns across Meta, TikTok, Instagram, and other digital channels to ensure positive ROI Continuously measure and optimize campaign performance through software such as Measured to ensure ROAS goals are maintained Develop marketing strategies and A/B testing, implementing creative briefs and POAs ahead of every launch. Manage monthly budgets of $2 million, accounting for sales periods as well as regular campaign growth. Leverage third-party platforms (Shopify, GA, etc) to analyze, communicate and recommend adjustments to media
EDUCATION
Western Governors University
Master of Business Administration - MBA
University of Arizona
Bachelor's degree, Political Science and Government
Western Governors University
Master's of Science, Management and Leadership
ABOUT CHRISTOPHER GRIFFITH
I am currently a social media coordinator who collaborates with internal and external partners, ensuring that our brand is present in the market. In addition, I\'m a digital marketing apprentice as well as an MBA grad. I am looking to utilize my project coordination and marketing skills to apply myself in a full-time career.
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