Christine Hayes
Market Intelligence & Insights @Frontier Internet
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WORK HISTORY
Market Intelligence & Insights @Frontier Internet
Mystic, CT, US
Provide data-driven insights to the Consumer Product & Proposition team to inform the creation and execution of product initiatives to achieve business goals and objectives. Support consumer-driven behavior, competitive movement, technological advancements, macroeconomic shifts and other trends and strategic implications.
EDUCATION
Pace University
MBA, Marketing
Canisius University
BS, Marketing
New York University
SAS, SAS Data Mining for Marketing
SKILLS
ABOUT CHRISTINE HAYES
I love to connect the dots between data and information to identify growth opportunity.I am a Market Intelligence and Strategic Marketing professional with a focus on identifying business trends and insights to define growth opportunities. Driven by a passion to uncover opportunities that can lead to smarter business decisions. Strong industry knowledge across multiple categories including Advertising, Media, Finance, Consumer Electronics, Business -to-Business, Consumer Package Goods, Internet Service Providers, Pharmaceutical, Health Care, Retail, Telecommunications, Automotive, Travel, Real Estate, Online Retail, Insurance and others.Specialties: Market Intelligence, Strategic Marketing, Marketing Research - Primary/Secondary, Data Analytics, Go-to-Market Strategy, Data Visualization (Tableau, Power Bi)Experience:Created an internal knowledge center for sales to access company/category resources, secondary resources and current industry news. Conducted vendor assessment and needs analysis to determine the best sales tools. Conducted training sessions and monitored resource usage activity.Member:SCIP
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