Christine Tracey
Marketing Director @Tracey Road Equipment, Inc.
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WORK HISTORY
Marketing Director @Tracey Road Equipment, Inc.
Founded the company\'s marketing department from a perceived need for emphasis on digital marketing. Introduced inbound marketing strategies that increased web traffic, converted visitors to leads and passed those leads onto salesmen to convert to sales. Increased brand awareness and loyalty through social media presence, loyalty program, and consistent and educational blog articles that customers and prospects could relate to and benefit from.
EDUCATION
Drexel University's LeBow College of Business
MBA, International Business and Marketing
Villanova University
BS, Marketing
ABOUT CHRISTINE TRACEY
Owner of ADI Agency. ADI consults with manufacturers, dealers/distributors, and lenders to create, develop, and implement specialized programs. ADI offers a customized Extended Service Protection Plan called Protect my Iron that guarantees you an advantage over your competition. Protect My Iron is backed by a comprehensive web-based software system that is customized for both dealers and OEMs, and the major benefits include: 100% Parts and Service No more fighting with OEM\'s Marketing support to sell the program Loyalty platform to reward loyal customers Web-based custom portal for your customers to access ADI Agency then backs these programs with a full-service digital marketing strategy through LoyaltyBound, that will keep you ahead of your competition. We will transform your website into your top-performing salesman by attracting more visitors, turning them into online leads, making more sales, and retaining them as loyal customers.
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