Christine Mould
Product Marketing Manager - Healthcare @OneAdvanced
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WORK HISTORY
Product Marketing Manager - Healthcare @OneAdvanced
Birmingham, GB
GTM strategy and execution for Primary Health technology, including software and AI agents and preparing strategic software launches- Owning the product marketing key messaging and strategy for software solutions GP Document Workflow, the AI agent module GP Workflow Assistant and Online GP Consultation (Patchs)- Owning market research and competitive research, analysing customer feedback to influence product positioning and the product roadmap- Leveraging data at hands to shape messaging and positioning to make OneAdvanced the go to primary care software provider, using analytical decision making using all data and insights available to position our future strategy- Create sales enablement materials and provide a feedback loop, aligning priorities, cross-functional collaboration and meeting stakeholder expectations- Strong communication and interpersonal relationships to build strong relationships and create a one-team ethos throughout the OneAdvanced team- Juggling multiple products and project management, prioritising and ensuring to meet organisation goals.
EDUCATION
University of Wolverhampton
Bachelor's Degree, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT CHRISTINE MOULD
Dozens of global launches, one constant: The customer is always the hero of the story Using the Voice of the Customer as a North Star and connecting the dots to build GTM strategies that transform \"standard features\" into \"market leading features”.With 15+ years of marketing experience, mostly in SaaS and technology, including primary care tech, medical devices, companion animal healthcare tech and pharmaceuticals sector. KEY ACHIEVEMENTSAI Product GTM: Spearheaded the launch of AI-powered health insights for the Sure Petcare App, translating complex diagnostic data into actionable \"human\" narratives.Ecosystem Scaling: Drove a 30% uplift in engagement for the Connect Ecosystem by operationalizing VOC data to simplify messaging and lower barriers.Global Brand Identity: Established a unified global brand voice and data-driven storytelling framework and securing a \"niche-out\" market position.Strategic GTM: Directed emerging market research and customer journey mapping to align software/AI roadmaps with high-intent audience needs.
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