Sudheer Kuppili
Marketing Operations Manager @OneAdvanced
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WORK HISTORY
Marketing Operations Manager @OneAdvanced
Ensure marketing operations align with Revenue Operations to support sales.• Implement best practices in Marketing Automation and optimize technology for customer experience.• Oversee automation platforms, predictive scoring, attribution, chatbot, and data sources.• Maximize technology investments through adoption and training.• Develop an Account-Based Marketing model with engagement tracking and lead qualification.• Optimize lead management to ensure quality handoffs to SDRs/AEs.• Establish governance for system use, enhancing efficiency and compliance.• Leverage data insights for best practices and quality improvements.• Drive KPIs, efficiencies, and best practices in Business Development.• Enhance marketing operations for full lifecycle management—lead generation, nurturing, retention, and advocacy.• Enable lead scoring, campaign tracking, segmentation, and sales alignment.• Collaborate with Marketing Leadership to ensure accurate data for decision-making.• Define analytics, dashboards, and reports to measure marketing performance.• Build team knowledge in marketing operations for efficiency.• Support reporting on marketing ROI, campaign effectiveness, and compliance with GDPR and data protection policies.
EDUCATION
Jawaharlal Nehru Technological University
Bachelor's degree, Electrical and Electronics Engineering
Cardiff Metropolitan University
Master of Business Administration (M.B.A.), Business Administration and Management, General
SKILLS
ABOUT SUDHEER KUPPILI
I build marketing solutions that help organisations understand what is actually working…
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