Christine Koetz-Messier

Chief Brand Officer @MOM's Organic Market

Rockville, MD, US

Drive the brand strategy and positioning efforts, resulting in increased brand recognition and customer loyalty.• Develop and execute integrated marketing campaigns across digital, social media, and traditional advertising channels.• Oversee the development and implementation of brand guidelines, ensuring consistent brand representation across all marketing materials and touchpoints.• Collaborate with cross-functional teams to launch new products, ensuring alignment with brand identity and positioning.• Conduct market research and competitor analysis to identify trends and opportunities, informing strategic brand decisions.• Provide guidance, performance feedback, and professional development opportunities to ensure team members\' growth and effectiveness.• Oversee In-Store Sign Coordinators, and Environmental/Donation Coordinators at each location, ensuring their successful coordination and alignment with organizational goals.• Develop SLAs, SOPs, KPIs, and metrics to enhance process efficiency and measure the effectiveness of the Communications Team.

Binghamton University

Bachelor of Arts, English