Christine Dawn Quigley
Director Customer Marketing @Truss Beverage Co
Signup · Get unlimited contacts
WORK HISTORY
Director Customer Marketing @Truss Beverage Co
As the Director and Leader of Truss Beverages Co.\'s national customer marketing strategy in Canada, I am dedicated to driving results for our retail partners and increasing our share and profit. My focus is on developing brand awareness and positioning in-store for consumers and shoppers to engage with our current award-winning cannabis beverages, as well as launching our new innovation. I strive to drive value by increasing customer advocacy, identifying cross-selling and up-selling opportunities in the challenging and restrictive cannabis retail landscape.To delight and engage our customers, I lead keystone marketing campaigns with a focus on trending times of purchase and elevating current demand. I plan, direct, and coordinate all customer marketing efforts, ensuring clear communication with our sales teams and sales agency. As a true brand champion and Truss Beverage fan, I\'m always spreading the word about Canada\'s top-selling cannabis beverages.
EDUCATION
Dhillon School of Business at the University of Lethbridge
Bachelor's degree
The Social School
Social Media Marketing Certificate
ABOUT CHRISTINE DAWN QUIGLEY
I’m Christine, a seasoned marketing professional with a passion for driving innovative strategies and building strong brands. Previously, I served as the Customer Marketing Lead at Truss Beverages Co, where I contributed to the growth of the Canadian cannabis beverage market under Molson-Coors.Before that, I was the National Manager of Marketing & Strategy at Spiritleaf, playing a key role in its transformation into Canada’s largest cannabis retailer. My efforts helped expand the brand to over 100 locations and achieve $100M+ in annual sales, culminating in a successful acquisition by SNDL for $130M in 2021.With a background that includes top sales recognition at Molson-Coors and leading impactful campaigns like the Coors Banquet & CMT\'s One Horse Town, I thrive at the intersection of creativity and strategy.I hold a Bachelor of Management in Marketing from The University of Lethbridge, complemented by a Social Media Marketing Certificate. My work has earned accolades such as the MarCom Platinum Award and Hermes Gold Award.I’m passionate about pushing marketing boundaries, shaping compelling brand narratives, and driving campaigns that resonate. Let’s connect and explore opportunities to collaborate!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.