Christine Harris Billinger
Marketing Director @Edgecom Energy
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WORK HISTORY
Marketing Director @Edgecom Energy
Toronto, ON, CA
Built and scaled the marketing function from inception, establishing structured go-to-market strategy, messaging, and demand generation capabilities within a high-growth SaaS environment.• Designed and executed a full-funnel demand generation engine, generating 7- and 8-figure pipeline opportunities• Increased marketing’s contribution to pipeline from 5% to 20% through close alignment with sales leadership• Defined company positioning and messaging architecture in a previously unstructured environment• Built and led a high-performing marketing team, embedding KPIs, processes, and performance accountability• Managed $200K–$400K budgets, optimising spend across digital, content, and event channels• Launched industry presence through events, webinars, and sponsorships, significantly increasing brand visibility• Improved brand awareness by 63% through integrated content and digital strategy• Oversaw website, SEO, paid media, social, and email to drive engagement and conversion• Contributed to executive strategy as a core leadership team member
EDUCATION
American Marketing Association
Certification, Digital Marketing
Ryerson University
Project Management Certificate, Project Management
University of Victoria
BA Hons., Anthropology
Humber College
Web Design & Development/Graphic Design, Web/Multimedia Management and Webmaster
Digital Marketing Institute
Postgraduate Expert in Digital Marketing, Digital Marketing
Ivey Business School at Western University
Executive MBA
ABOUT CHRISTINE HARRIS BILLINGER
As a B2B SaaS marketing leader with over 15 years of experience, I help technology organisations build scalable, revenue-driven marketing engines that translate strategy into measurable pipeline and growth outcomes.I specialise in turning complex products into compelling market propositions and building marketing functions that directly contribute to commercial success. My approach combines strategic clarity with hands-on execution across the full funnel.Under my leadership, organisations achieve measurable impact by:• Building and scaling marketing functions from the ground up, creating structured, repeatable growth engines• Driving 7- and 8-figure pipeline generation through targeted demand generation and ABM strategies• Increasing marketing’s contribution to revenue through alignment with sales and executive leadership• Optimising acquisition, conversion, and retention through data-driven funnel design and analytics• Translating customer insight into high-impact positioning, messaging, and go-to-market strategiesI bring a strong commercial mindset shaped by deep collaboration with sales, product, and customer success teams. I am known for building high-performing teams, implementing structured marketing operations, and embedding performance cultures that deliver consistent results.My experience spans product marketing, demand generation, growth strategy, and marketing operations within SaaS and technology environments. I operate comfortably at both executive and execution levels, contributing to strategic planning while ensuring delivery across campaigns, channels, and programs.At my core, I focus on building marketing organisations that are not just creative, but accountable, measurable, and directly tied to business performance.
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