Christina Zajic

Brand & Marketing Consultant @Storylink Creative

Minneapolis, MN, US

Leading a Brand Evolution for Modern EngagementIn 2020, I joined Storylink Creative with a mission: to redefine how the agency presents itself and connects with clients in a changing world. Initially known as Exhibit Partners, the company was ready for a transformation – a shift that would allow it to better showcase its expanded suite of services and embrace a more inclusive, dynamic approach to brand storytelling.Through a strategic blend of brand analysis, client insights, and creative direction, I spearheaded the transition to Storylink Creative. This new identity embodies our commitment to crafting custom brand narratives across digital, experiential, and live platforms. Our evolved brand now speaks to the diversity of our services and the uniqueness of each client we work with, allowing us to engage audiences in fresh, memorable ways.Key Contributions:Brand Evolution Strategy: Developed and executed a brand strategy that redefined our messaging, positioning Storylink Creative as a leader in holistic, client-centered storytelling.Client-Centric Approach: Interviewed and collaborated with clients to uncover their needs, shaping our rebrand around the voices and experiences of those we serve.Inclusive Branding Vision: Established a brand that speaks to inclusivity and flexibility, broadening our reach and appeal in the marketplace.As Storylink Creative’s brand and marketing consultant, I work alongside a talented team, helping organizations across sectors tell their stories in powerful, resonant ways. If you’re seeking a branding expert who combines strategy, empathy, and creativity, let’s connect.

Winona State University

B.A., B.A. Mass Communications - Public Relations, Communication Studies minor