Christina Varnell
Campaign Operations Manager @TikTok
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WORK HISTORY
Campaign Operations Manager @TikTok
Los Angeles, CA, US
Build cohort-based lifecycle strategies to optimize on-platform channel performance for consumer growth, while driving adoption of new features through targeted engagement initiatives.Leverage internal and external platforms to manage and enhance multi-channel campaigns, optimizing messaging and segmentation to elevate user experience and maximize ROI.Integrate on-platform campaigns into broader engagement strategies, ensuring seamless execution and alignment with company-wide goals, particularly in driving customer satisfaction and loyalty.
EDUCATION
Washington State University
Bachelor of Arts - BA, Strategic Communications
WSU Carson College of Business
Minor, Human Resources Management and Services
ABOUT CHRISTINA VARNELL
Campaigns + GTM @ TikTok
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