Christina Sgambato

Director of Marketing @Alliance Marine

Annapolis, MD, US

I lead marketing strategy and brand development for Alliance Marine, formerly Oasis Marinas, a dynamic hospitality company encompassing a diverse portfolio of properties along the East Coast. My role focuses on driving customer acquisition, enhancing retention, and delivering revenue growth through innovative and data-driven marketing solutions.A key part of my work involves elevating the marketing team’s capabilities by introducing and implementing tools such as HubSpot CRM, templating systems, a new project management system, and scalable processes to improve efficiency, data accuracy, and campaign scalability. This focus on technology-driven solutions has enhanced operational efficiency and increased the impact of our marketing initiatives.I’ve successfully developed and launched new verticals under the Oasis umbrella, including a food and beverage brand, a boat club, and multiple property rebrands. Collaborating with cross-functional teams, I align marketing initiatives with broader business objectives to achieve measurable results.I am passionate about building high-performing teams and cultivating strategic partnerships. With expertise in content creation, digital marketing, email marketing, and social media marketing, I oversee integrated, omnichannel campaigns that amplify brand visibility and customer engagement. Additionally, I focus on optimizing marketing operations by implementing scalable platforms and data-driven tools to enhance efficiency and ROI.

Merrimack College

Bachelor of Arts; MA