Christina Ziroli-Leaman
Social Media Manager @American Public Education, Inc. (APEI)
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WORK HISTORY
Social Media Manager @American Public Education, Inc. (APEI)
Responsible for- Executing a full social media brand refresh for American Public University within months of joining the team, delivering a new visual identity, tone, and content strategy across all platforms-Growing social engagement by launching innovative EGC (employee-generated content) initiatives, including a video that hit a 228% engagement rate- Garnering 103k page likes at $0.04 per like/follow with a single ad- Garnering 16,202 post engagements at $0.01 per engagement with a single five-day ad (17% engagement rate)- Consistently creating social ads that hover around 20%- 25%+ engagement rate- Developing and executing multi-platform social media strategies tailored to diverse student audiences, driving consistent growth in engagement and followers- Launching creative campaigns and series (memes, trending sounds, interactive posts) that boost brand visibility and foster stronger online community connections- Monitoring analytics, identifying growth opportunities (example: launching APU\'s Threads presence), and adjusting strategy based on data-driven insights- Managing community interactions, responding to messages and comments to keep students, alumni, and prospects connected and supported- Making people laugh.
EDUCATION
University of Alabama at Birmingham
Bachelor of Arts (BA), Creative Writing
ABOUT CHRISTINA ZIROLI-LEAMAN
Hey, I’m Christina - I got my start on social by manipulating html on Myspace to make my profile pink and sparkly. Welcome to my little corner of the internet. For the past decade, I’ve taken brands from “we post sometimes” to “oh wow, people actually love us.”With a sharp eye for design, a pulse on trends, and a knack for turning data into insight, I transform scattered ideas into scroll-stopping content, measurable engagement growth, and must-follow communities. I’ve led social media brand refreshes, launched new platforms from scratch, overseen influencer partnerships, and delivered both organic and paid campaigns that drive real results.At the core of everything I do is this: I want people to feel seen online. I want brands to sound like humans, communities to feel like home, and social media to occasionally be… funny. If we’re all on the internet together, we might as well make it bold, creative, and a little joyful.
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