Philippe Hebert
Sr Paid Search Manager @American Public Education, Inc. (APEI)
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WORK HISTORY
Sr Paid Search Manager @American Public Education, Inc. (APEI)
EDUCATION
University of Vermont
Bachelor's Degree, Finance & Marketing
University of Virginia
Bachelor’s Degree, International Business/Trade/Commerce
SKILLS
ABOUT PHILIPPE HEBERT
Accomplished performance marketer with direct in-platform experience in Google Ads and all social ad platforms (FB/IG, Linkedin, TikTok), managing budgets of $1 million+ per month. Proven ability to translate complex data across all channels into actionable insights, restructure accounts, budget & forecast large media spends, conduct A/B tests, website optimizations (CRO), and manage individuals/teams.Professional Skills: Paid Search/SEM (Google & Bing), Paid Social (Meta, Linkedin, TikTok, Reddit), YouTube & Dispay Ads, Conversion Tracking (GTM), CRO, SEO, Web Analytics and Data Visualization (Analytics, Data Studio, Looker, Salesforce, Excel)
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