Christina Redell

Director of Marketing @Ravyx US

US

Lead the development and execution of marketing strategies across North America, aligned with business objectives- Design and implement annual marketing plans, including strategies, tactics, and budget allocation- Establish and execute consistent brand strategies across all platforms- Develop content marketing strategies tailored to target audiences and brand alignment- Collaborate with the sales team to support business development efforts in the U.S. and Canada- Analyze marketing performance using tools like Google Analytics to refine strategies- Identify market trends and new opportunities to enhance competitive positioning- Plan, execute, and oversee industry trade shows, events, and corporate initiatives- Coordinate partnerships, negotiate vendor agreements, and manage cost reimbursement through MDF programs- Oversee the production of visuals and promotional materials to align with brand image- Develop digital and print marketing collateral such as brochures, catalogs, and presentations- Manage website strategies, paid media campaigns, and newsletters- Lead public relations efforts, including press releases, media relations, and crisis communications- Conduct market research to understand customer needs, industry trends, and competitor positioning- Develop strategies for lead generation across North America- Lead the implementation and optimization of marketing automation platforms- Develop and execute social media strategies to support marketing goals- Manage email marketing campaigns to nurture leads and engage customers- Foster cross-functional collaboration between marketing, sales, and operations for alignment in U.S. and Canada efforts- Manage and monitor department budgets for trade shows, events, digital marketing, and promotions.

Albright College

Bachelor of Arts (B.A.), Art/Art Studies and Communications (PR and Advertising)

Queens University of Charlotte

Master of Arts (MA), Communication and Media Studies