Christina Malave
Marketing Chair @B Local San Diego
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WORK HISTORY
Marketing Chair @B Local San Diego
San Diego, CA, US
Overview: Lead all B Local San Diego brand, marketing, and communications goals and tasks. Focused on developing marketing strategies, amplifying local B Corps, and impact storytelling. Works closely with the Social Media Chair, providing mutual support and coverage as needed.Develop Marketing Strategy:Develop strategy and processes for all B Local San Diego brand, marketing, and communications. Populate and send event updates, quarterly newsletters, and other branded email communications. Identify and execute opportunities for impact storytelling for growing the recognition of the B Economy. Manage event marketing in collaboration with Events Co-Chairs, and Social Media Chair. Manage Brand & ImageMaintain consistent B Corp and B Local brand image in all communications.Support any PR opportunities.Oversee & design B Local San Diego graphics with support from Social Media Chair.Oversee & design website with support from digital agency.B Corp EngagementOwn a group of 6 B Corps to build personal relationships with and directly invite to events throughout the year.Board VotingParticipate in strategic board decisions through discussion participation and casting votes in a democratic, majority-rules decision making process.
EDUCATION
University of Mary Washington
Bachelor of Science - BS, Marketing
SKILLS
ABOUT CHRISTINA MALAVE
As a Marketing Account Director at Rescue, I lead a high-performing team to develop and execute integrated marketing campaigns that inspire positive action; whether through digital storytelling, influencer partnerships, or traditional media. With over 9 years in advertising, I’ve built and launched campaigns across luxury retail products, beauty, wellness, and pharma, with a deep focus on behavior change and brand impact.My foundation in marketing strategy, consumer insights, and creative development comes from both hands-on experience and my academic background (B.S. in Marketing from the University of Mary Washington). I’ve led 80+ large-scale marketing campaigns; translating complex messages into compelling, culturally relevant work.Outside of work, I’m energized by wellness, community, and movement. Values that also guide how I approach brand building and team leadership. Whether the goal is to spark a new habit or elevate a premium product, I believe in marketing that feels authentic, aspirational, and measurable.
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