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Christian Luz Parra
Enterprise Marketing Account Executive Ai Data 36o Loyalty @Salesforce
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WORK HISTORY
Enterprise Marketing Account Executive Ai Data 36o Loyalty @Salesforce
EDUCATION
Aden Business School
Master's degree, Digital Marketing
EGADE Business School del Tecnológico de Monterrey
Master of Business Administration - MBA
Universidad del Valle de México
Bachelor's degree, Marketing
Yale School of Management
Behavioral Science of Management
ABOUT CHRISTIAN LUZ PARRA
20 years of experience, Sr. Marketing advisor with a demonstrated history of working in financial services, technology, transportation, food & beverages, manufacturing, construction and retail industry. Skilled in Loyalty programs, integrated Marketing Technology and Digital Transformation within Customer Journey; E-commerce, B2B/ B2C, Retention, Engagement, Account Management, Customer Success, Service delivery, Excellence Programs, Advertising, CRM performance & Automation. Expert in Omnichannel Customer Experience MAP, CDP, and Hyper personalization through tech solutions.
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