Christian Czech
Head Biosample & Assay Data Processing @Bayer
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WORK HISTORY
Head Biosample & Assay Data Processing @Bayer
Berlin, DE
EDUCATION
Technische Universität Berlin
Diplom Informatiker
SKILLS
ABOUT CHRISTIAN CZECH
Drive Digital Change in pharmaceutical Business/Marketing with a strong IT scope to optimize use of digital channels for customer engagement. Former activity Product Owner for the Pharma Webplattform. Standardization of processes and technology for establishing a web platform as part of the multi-channel user experience. Closed Loop Marketing (CLM) global project lead. Define and embed global processes and methods for closing the information loop in marketing activities. Combine different Marketing channels and analyzing. Layout digital strategies. Establish platform for CLM, methods and workflows for an optimal content sharing and localization of marketing materials. Integration of marketing websites on a global platform and taking advantage of these assets. Several years of expertise in eMarketing for a pharmaceutical company. Former activities - Project Lead Global Content Management System - Project Lead Global CRM Solution - Different smaller eProjects for Countries and Regions - Web Programming - Application Development - Deep Knowhow TeamSite and Web Hosting Specialties: CLM - Change Management for closing the loop from IT to Management. Multi Channel integration and Digital Stragegies. Running websites in a regulated pharmaceutical environment. Measurement of KPIs and standardization of websites.
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