Christian Bauer
Head of Field Sales & Pos-excellence @飞利浦
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WORK HISTORY
Head of Field Sales & Pos-excellence @飞利浦
Hamburg, DE
Lead the retail POS execution and sales growth across D/A/CH at our key retailers. Development and implementation of sales concepts at the omnichannel POS to ensure cross-channel shopping experiences via field sales, merchandising, training and promotion teams within Philips Personal Health incl. budget planning and responsibility as well as management of the agencies. Close coordination with account, trade and marketing management within cross-functional teams. Direct/indirect management of 22 employees. Member of the Sales Management Team and Extended Leadership Team D/A/CH. Reporting line Commercial Lead D/A/CHAchievements- Outsourcing of field services in DE/AT and territory and task optimization in CH- Optimization of promotions at the POS (ROI of 225%)- Increase in InShopShare at MSH by 3.2%p in 2023- Evaluation of POS quality and improvement of 23%p- Further development of the \"MySalesIQ\" training app and opening of a training studio
EDUCATION
Leuphana University of Lüneburg
MBA / Diplom Kaufmann, Marketing
SKILLS
ABOUT CHRISTIAN BAUER
I am a team-oriented, entrepreneurial Marketing & Sales leader with extensive senior-level experience in omnichannel environments.My focus is on driving sustainable growth, taking full ownership of results, and building high-performing teams across Marketing and Sales organizations.I combine strategic leadership with hands-on execution, enabling companies to translate vision into measurable business impact.Over the years, I have successfully worked on go-to-market strategies, business development initiatives, and performance-driven transformation projects, always with a strong focus on customers, teams, and results.Core focus areas: Omnichannel Strategy Marketing & Sales Leadership Growth & Performance Management Go-to-Market & Business Development Team Leadership & Ownership
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