Christian Reed
Commercial Director @Stagecoach Group Limited
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WORK HISTORY
Commercial Director @Stagecoach Group Limited
Cwmbrân, GB
As a key member of the senior leadership team, I lead the commercial strategy across Stagecoach South Wales — delivering sustainable revenue growth, shaping future-ready transport networks, and enhancing the overall customer experience.Key Responsibilities & Achievements: • Drive the strategic development of the network, fares, and ticketing across a complex and diverse operating area, serving thousands of daily passengers • Lead commercial planning, product development, and marketing functions, aligning business performance with passenger needs and local transport priorities • Spearheaded post-pandemic recovery strategy. • Oversaw successful introduction of contactless and digital ticketing enhancements, significantly improving customer convenience and uptake • Mentor and lead high-performing teams across planning, commercial insight, and customer engagement, fostering a culture of innovation and accountability • Regularly represent the business in strategic forums, local partnerships, and public consultations to strengthen community alignment and policy integration
EDUCATION
The University of Glamorgan
Criminology
ABOUT CHRISTIAN REED
As Commercial Director for Stagecoach South Wales, I lead on commercial strategy, network planning, revenue growth, and customer experience across a diverse and dynamic region.With over 10 years in the public transport sector, I’ve built a track record of delivering sustainable ridership growth, shaping accessible transport solutions, and forging successful partnerships with local authorities, stakeholders, and the communities we serve.I’m passionate about innovation in mobility, data-led service design, and improving the passenger experience — all while ensuring commercial performance is strong and sustainable.Whether it’s evolving our ticketing strategy, modernising networks, or launching new services, I thrive on bringing clarity to complexity and creating measurable impact.Let’s connect — I always enjoy talking about transport, transformation, and the future of mobility.
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