Christen Jones
Marketing Coordinator @Kingsway Group Global
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WORK HISTORY
Marketing Coordinator @Kingsway Group Global
Madison Heights, MI, US
Marketing professional responsible for supporting North American marketing initiatives across events, CRM strategy, email campaigns, and digital marketing operations. Partner closely with marketing leadership, sales teams, and external vendors to execute integrated marketing programs that drive brand visibility, audience engagement, and measurable campaign performance.• Lead end-to-end marketing coordination for national healthcare industry exhibitions, managing logistics, campaign execution, and post-event performance reporting.• Manage Salesforce campaign infrastructure and tracking, improving visibility into marketing activity and event ROI.• Create segmented Pardot email campaigns targeting healthcare architects, executives, project managers, and end users to increase engagement and messaging relevance.• Expanded and maintained CRM data using ZoomInfo, Definitive Healthcare, and LinkedIn to strengthen the company’s marketing database.• Grew the company LinkedIn page from 350 to nearly 800 followers within one year through consistent branded content and engagement.
EDUCATION
Cass Technical High School
High School Diploma, Communications
AIB College of Business
Bachelor's degree, Business/Corporate Communications
SKILLS
ABOUT CHRISTEN JONES
I’m a B2B marketing professional experienced in supporting integrated campaigns across CRM marketing, exhibitions, digital campaigns, and audience engagement. My work focuses on executing marketing initiatives that strengthen brand visibility while improving how campaign performance is tracked and measured. In my current role at Kingsway Group Global, I support North American marketing initiatives including industry exhibitions, Salesforce campaign management, segmented email marketing, and digital campaign activation. I collaborate closely with marketing leadership, sales teams, and external partners to execute campaigns that drive engagement and support business growth. Areas I frequently contribute to include:• Exhibition and event marketing • CRM and campaign management (Salesforce & Pardot) • Segmented email marketing • Marketing data and campaign tracking • Cross-functional collaboration with sales and operations I’m particularly interested in data-driven marketing strategy and building marketing systems that connect campaigns, audience insights, and measurable results.
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