Christa Leader
Head of Content @Racing America
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WORK HISTORY
Head of Content @Racing America
Charlotte, NC, US
Responsible for the company content strategy & overseeing all content on multiple platforms, focusing on the Trans Am Series, NASCAR Cup series, grassroots racing and original programming- Works directly with the NASCAR Teams and race series to ideate and strategize content for partners and brands- Responsible for managing a team of producers, videographers and content creators- Organize pitches, creative calls, implement budgets, oversee shoot productions as lead producer- Collaborate with editorial, marketing and social, to meet desired content goals- Work with graphic artists, post-production team members and other specialists to produce captivating and successful content- Work with brands to create one-of-a-kind and memorable content. Created videos for Snap-on, Bank OZK, Sysco, MAVTV, Team Penske, Kaulig Racing and more- Launched 4 Tires and Fuel, a series focusing on the NASCAR pit crews and the team aspect in the sport- Launched \"Mics Are Hot\" Podcast, an all-female led podcast discussing racing and family life- Launched a show combining racing and esports gaming - Game On: Racing Edition - Directed & Produced \"On the Rise\" episodes for MAVTV, based around up and coming NASCAR racing talent- Directed and Produced \"The Life\" episode for MAVTV, giving fans an insider\'s perspective into a racer\'s life- Directed and Produced a new pilot show \"Bites and Burnouts\" focusing on some of the best restaurants around Las Vegas and Alabama where fans can taste the local flavors.
EDUCATION
State University of New York at Oswego
Bachelor of Arts (B.A.), Broadcasting & Mass Communications
SKILLS
ABOUT CHRISTA LEADER
Head of Content and multimedia professional with extensive experience in video production, storytelling, and post-production. I lead content strategy while staying hands-on by interviewing, producing, and editing to bring compelling narratives to life. Known for clear communication, collaborative leadership, and the ability to guide teams from concept to execution. Passionate about working with creative, driven people to produce content that truly connects with an audience!
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