Chris Royalty
Director of Marketing and Communications @Yerba Buena Center For The Arts
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WORK HISTORY
Director of Marketing and Communications @Yerba Buena Center For The Arts
San Francisco, CA, US
Overhaul marketing to attract new audiences, reactivate supporters, and drive revenue for iconic cultural institution in the heart of downtown San Francisco. Develop branding and audience engagement campaigns for concerts, performances, visual arts exhibitions, and events. Draft press releases, media responses, and communications strategies. New campaigns led to 200% increase in attendance, with less than 25% of prior media spend. 130% growth in organic social views and 60% improvement in engagement, with smaller staff and budget. Manage external agencies and internal marketing teams across digital, print, direct mail, out-of-home, paid media, and design. Revived on-site store, with limited edition artists zines, shirts, and totes. Oversee public relations and crisis communications after leadership transitions.
EDUCATION
University of Richmond
Bachelor of Arts (B.A.), Studio Art
School of the Art Institute of Chicago
Master of Fine Arts (M.F.A.), Film, Video, & New Media
ABOUT CHRIS ROYALTY
For over 15 years, I have helped organizations sharpen their story: from brand strategy to product naming, across pitch decks and end-of-year fundraising appeals, through digital experiences and physical spaces alike.With experience in nonprofit, arts/culture, B2B tech, and mass market campaigns, I offer deep experience in fostering alignment across teams of all kinds: bridging gaps, clarifying misunderstandings, defining goals more clearly, so that teams can move faster and make great things.Experiences: Barack Obama 2008 and 2012, Monterey Bay Aquarium, Yerba Buena Center for the Arts, Fair Trade, The Art Institute of Chicago, Google, Worldly (supply chain sustainability), The Nature Conservancy, Major League Soccer, Playworks, and the Sustainable Apparel Coalition.
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