Christopher Baker
VP, Digital Platforms @NFP, an Aon company
Signup · Get unlimited contacts
WORK HISTORY
VP, Digital Platforms @NFP, an Aon company
EDUCATION
Full Sail University
Bachelors of Science in Internet Marketing, Internet Marketing
SKILLS
ABOUT CHRISTOPHER BAKER
SKILLS and EXPERTISEProject Management and Process Improvements – Proven ability to effectively manage multiple projects simultaneously. Comprehensive process management from business plan to final work product. Seamless vendor management that drives business process improvements while achieving business growth initiatives. Capable of converting and implementing strategic plans into tactical ones. Cross-Functional Leadership – Lead projects and teams that span across the organization. Effective communication with stakeholders, including the executive suite, sales, product management, R&D, and 3rd party vendors. Strive to create a collaborative atmosphere within each project team.Digital Marketing Strategist – Adept at creating consumer-facing (B2C) digital marketing campaigns leveraging organic/paid media, content marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media strategies.Marketing Campaign Optimization – Responsible for measuring and monitoring the overall performance of digital marketing campaigns. Lead the building of meaningful campaign performance reports & dashboards and establishing KPIs that are used to evaluate and improve overall campaign effectiveness.RECENT ACHIEVEMENTS• Championed and led website redesign project to launch 5 brand websites and a new corporate website in under a year utilizing DNN Evoq CMS• Managed the project to migrate websites to new WordPress reducing costs by 90%• Wrote the business case, project plan and led a cross-functional team to implement an Akeneo • Product Information Management (PIM) to support multiple consumer brandsTECHNICAL SUMMARYExperience with the following software and platforms: • Design Programs - Adobe Creative Suite: Photoshop, Illustrator, Acrobat, InDesign, Bridge• MS Office - Word, Excel, PowerPoint, Outlook• Web / CMS Platforms - DNN Evoq, WordPress, Akeneo PIM, Agora Pulse, HTML, XHTML, CSS, Joomla, Kentico • Email Marketing Systems - Mail Chimp, Constant Contact and Campaign Monitor• Social Media Monitoring / Reporting - Google Analytics/ Social Report Data Studio, SEM Rush• Agile Software - Jira
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.